TAKAPUNA BEACH BUSINESS ASSOCIATION

History & Today

The Takapuna Beach Business Association has a long history, having originally been incorporated as the Takapuna Businessmen's Association in 1948. It was renamed the Takapuna Business Association in 1979 to better reflect its members, and in 2003 was renamed Takapuna Beach Business Association to better identify what made the area special and different from other business areas.
The Takapuna Beach Business Association is an incorporated society funded by commercial ratepayers in the Takapuna Beach Business District. The Association's role is to represent the marketing, promotional and advocacy needs of members.

To view the Rules of the Takapuna Beach Business Association, Click Here.

Mission

To ensure Takapuna Beach becomes the preferred location in the Auckland region in which to live, work and play. To be the most innovative, professional and dynamic business improvement district (BID) in New Zealand, whilst exceeding the needs and expectations of the community and stakeholders.

How can the TBBA help Takapuna get there?

Vision

I want to live in Takapuna
I want to move my business to Takapuna
I want to spend my money in Takapuna
Residents will feel proud, workers will feel lucky, visitors will be astonished

Core Purpose

The core purpose of the TBBA is to help create the environment where existing and future members of the TBBA can be the best at what they do.

Values

Ambitious / Stylish / Determined / Restless

Business Priority	Within 12 months	Within 18 months	Within 24 months
Local government relations	Establish strong and influential networks within Auckland Council, CCO's and local Board
Commercial / retail strategy	Agreed on attraction strategy for up market retail and commercial tenants Develop Commercial Toolkit	At least '2' new 'best' businesses	20 residents to have relocated their businesses to Takapuna
Opening hours	Agreed on coordinated opening hours strategy – communicate to members	At least 50% businesses operating under the new strategy	At least 75% businesses operating under the new strategy
Landlord groups	Continue to host regular landlord meetings – monthly	Develop landlords code of practice for Takapuna
Street scope improvements	Identify core street and waterfront opportunities and push for implementation	Review achievements of year 1 and set goals for year 2
Market upgrade	Agreed 'market' strategy and implemented (food / Christmas / late night)
Car parking	CBD car park improvement strategy. Agree and implement	Review progress to date
Retail implement strategy	Select stores for retail makeover. Help 'better' stores be 'the best'		Reality TV show – Hurstmere Road
Corporate identity	Rebrand TBBA and associated collateral	Upgrade website and add members only area
Member marketing	Embrace new members with welcome packs and member expectations Continue to improve / shorten member communications (EDM / newsletters)	Review annual questionaire process – encourage member feedback
Two degree meetings	Continue with program and look for ways to increase attendance and motivation
Head office	Relocate / set benchmark with fit out
External marketing - Events	Partner rather than organise events	Christmas decorations Reconsider carnival Introduce 'The Big Dig'
External marketing - Media	Negotiate bulk media rates and make available to members		Renegotiate on an annual basis
External marketing - Activity	Develop Commercial Toolkit		Continue to develop sector cluster maps 'Best of Takapuna' campaign marketed to region Reality 'TV' program on Hurstmere Road

Benefits for Members

The Takapuna Beach Business Association is the collective voice of Takapuna and a strong advocate for business in the area. The Association is here to represent, support and help you.

Direct benefits of membership include such things as:

Registered members – tenants and landlords – are eligible to vote.
Upgraded website listing with ability to upgrade further and include such features as ebooks and videos.
Regular newsletters to keep you informed about what is happening in Takapuna Beach and about things that may help or affect your business.
Invitations to regular Two Degrees network meetings, business-oriented workshops and training courses.
Subsidised advertising arranged by the Association in a variety of publications.

TBBA Executives

Peter White JP

Peter White is a former North Shore City Councillor, and is now General Manager of the Takapuna Beach Business Association. After five years teaching Peter entered the business community and for many years owned Beachside Health Club in Browns Bay.

Peter has had extensive community involvement, sitting on numerous local committees and boards including Harbour Sport and the Browns Bay Business Association. Peter is passionate about Takapuna is determined to ensure that the Takapuna Beach area retains its vibrant and attractive shopping centre while providing a safe and pleasant environment.

P: (09) 2154347
E: peter@takapunabeach.co.nz

TBBA Board Members

Dianne Hale

Appointee - Devonport/Takapuna Local Board

Dave Donaldson

Chair - Northcroft Trust

Dave has been involved in properties for many years, specialising in developing older buildings including the Steel Works (Mt Eden) and the Takapuna Beach Cafe. Last year he remodeled 10 Northcroft St, home to The Department Store, which subsequently was named number one new retail store in the world, by Monocle Magazine.

Dave lives in Takapuna and wants to be involved in its future. He believes that Takapuna has fantastic potential but it needs to be realised by land owners, businesses, developers and residents all working together.

P 021 920472
E dave@donaldson.net.nz

Kerrie Hughes

Deputy Chair - Westfield

Kerrie is currently the Centre Manager at Westfield Shore City and has been with Westfield for the last 3 1/2 years.

A core function of her role is to liaise with retailers and external business partners to deliver a high level of service, operational and financial outcomes.

Kerrie has an extensive background in retail including being employed by Country Road for 17 years where she held a number of senior roles both in New Zealand and Australia, the most recent being General Manager for New Zealand. Her business background also extends to the banking industry where she was employed as Area Manager for Westpac Bank.

Kerrie brings to the Takapuna Beach Business Association a strong background in Retail Operations, financial and commercial management and; proven skills in strategic planning. As a representative for a number of retailers in Takapuna, Westfield would like to continue being active in the Takapuna business community, supporting fellow businesses and community groups. Kerrie looks forward to the continued challenge of making a positive contribution and to shaping the future of Takapuna.

P: (09) 978 6301
E: khughes@nzwestfield.com

Rob Clark

Executive Member - Simpson Western

Rob Clark is a partner in Takapuna's leading law firm, Simpson Western.

Rob has practised law for over 20 years, the last 10 years here in Takapuna. Rob specialises in all aspects of property law, with an emphasis on commercial leasing, commerical and residential conveyancing.

Rob strongly believes that one should contribute to one's community where possible. He brings to the Board many years of legal expertise, and offers a much valued legal perspective to issues.

T: 09 488 3058
E: robertc@simpsonwestern.co.nz

Chris Henderson

Executive Member - Pita Pit

Chris is the Managing Director of The Pita Pit franchise group in New Zealand. The Pita Pit is a fresh and healthy quick service restaurant chain established in Canada in 1995. There are now over 300 Pita Pit restaurants worldwide. Chris is part of a team that brought the system to New Zealand after becoming a regular customer at the local North American store. The flagship NZ store is open on Hurstmere Rd rolling pitas daily for local businesses, residents, schools, sports teams and beachgoers.

Chris has a passion to see Takapuna Beach again become the retail centre of the North Shore. He wants to see strong relationships forged between all stakeholders to achieve this.

P: (09) 486 4664
E: chris@pitapit.co.nz

Vanessa Kerr

Executive Member - Paper Plus

Vanessa is the owner of Paper Plus in Takapuna. Prior to purchasing the business she worked for the Paper Plus Group in their Support Office. Vanessa has over 18 years experience in retail.

Vanessa stood for the Board to get involved and to assist in the development of Takapuna Beach.

P: (09) 486 7472
E: vanessa.kerr@paperplus.co.nz

Paul Lomax

Executive Member - The Copper Room/Goode Brothers

Paul is an experienced hospitality professional with over 20 years experience in most sectors of the industry, starting as a Chef in London at the age of 16. He has worked all over the world but has made the North Shore his home and took over The Copper Room in June last year and progressed to open Goode Brothers in October of the same year, where you will see him managing both businesses on a daily basis.

Paul is excited to be part of Takapuna. He looks forward to working within the community to realise its full potential as the entertainment and retail hub of the North Shore.

P:(09) 489 8160
E: paul.lomax@goodebrothers.co.nz

Amanda Wisniewski

Executive Member - The Neilson Company

Amanda is an experienced media professional with a strong understanding and knowledge of research across all media, now specialising in Internet audience measurement. She started her career working for advertising agencies and print publishers before moving into media research with The Neilson Company. In April 2010, Amanda was promoted to Commercial Director of Neilson's online division in New Zealand. In this role she is responsible for the entire Online Division, including revenues and expenditure, executing on strategies, product rollouts and managing high level client relationships.

Prior to this Amanda was Client Service Director (senior account management role) for around two years, responsible for all large publisher clients, advertising agencies and client communication. She has also held senior client service roles at Neilson Online in Sydney (two years) and with Neilson Media research in Auckland (four years).

P: (09) 970 4311
E: amanda.wisniewski@neilson.com

Chris Arbuckle

Executive Member - Crown APG

TBBA Objectives

To assist and guide the development and advancement of the commercial interests of business people and businesses in the Takapuna district through a coordinated and structured promotion and planning programme.
To foster and promote generally the welfare of the business community of Takapuna district.
To capitalise on the natural and historical significance of the Takapuna town centre and to use that natural and historical significance as a means of establishing an identity for the area.
To make arrangements with the government, local authorities, the Council and/or persons, corporations or associations for the improvement of streets, reserves, playing areas and park areas, and for lighting, surfacing, and cleaning in the business area.
To do all things as are, or may be incidental to, or conducive to, the attainment of these objects.